18A – Create a Customer Avatar
1. My ideal customer that I would sell my product to is someone that loves to go out and attend public venue events. Any public event, normally with concessions and arranged seating, can vary from sporting events, movies, festivals, shows, concerts etc. These ideal customers want something to eat or drink before or during the event to which they are attending but find themselves not going to the concession stands because of long wait times and not wanting to miss any of show or game they paid to see. They would like to have the added convenience of ordering their food from their phone and someone who works from the vendor can deliver their food to their seats. I'm not too sure what age demographic my product would be my ideal customer because a broad range of age cohorts attend the events I previously described and all would most likely have a phone to use the app. I would have to guess that my product would be the most popular among teenagers, college students, and young adults overall as they are the most familiar with food delivery services such as Grubhub and Doordash.
2. Making an avatar of what my ideal customer would look like wasn't too easy. As I mentioned, my product can be used by a broad range of demographics so I wasn't too sure of what my ideal customer would like at first. I ultimately modeled my avatar after UF students that I've seen the most commonly that attend sporting events, movies, and concerts.
3. I practically have nothing in common with my avatar. The only thing in common (kind of nitpicky) is the blue shirt because many UF students wear blue shirts/Gator apparel which indicates that my product would be the most popular at sporting events but it's not exclusive to just that type of event.
Bernard,
ReplyDeleteAfter reading this post I believe I am a prototypical customer. I think your service is unique because it targets a wide age range. At sporting events, I don't like waiting in lines and I don't like missing part of the games. Obviously everything except Jacksonville Jaguar games. But I think your service is a perfect idea for sports lovers and this will really prove to beneficial for customers.
Bernard,
ReplyDeleteI too believe that I am a prototypical customer. I think your description of your customer avatar is very accurate to the audience you're trying to reach. I also think it is interesting how you have nothing in common with your avatar. Often, I feel like this is not the case. It is cool to see how you can describe your market so well yet have little in common with them.
Hi, Bernard
ReplyDeleteI liked how you describe your ideal customer/ target market. You show that your target doesn’t only have to be interested in sports in can be other types of activities such as concerts, movies, festivals etc. Moreover, I agree with you this service/product would be most popular around teens, college students, and young adults because they are comfortable to use app like the one that your developing. Overall, great job.
Bernard,
ReplyDeleteYou did a great job describing your ideal customer. One of the many great things about your product is that it can target a broad age range because this is service that most ages would take advantage of at sporting events. Overall, I really enjoyed your post and I thin that your product is one that will be used by many different demographics.
Hi Bernard,
ReplyDeleteI think you did a great job with identifying your target market in this post. I also believe that college students and young adults would be the ones using this app the most because they are most comfortable with technology. One thing to consider is how to reach to an older audience because they usually have more money and also would take longer to get concessions at a sporting event. Overall, I enjoyed reading your post and liked the avatar you created.