19A – Idea Napkin No. 2

1)    My name is Bernard Bynum and I am a first-year Marketing major. My skills include a background in advertising, marketing, and certified proficiency in various Adobe products, animation software. My primary goal if I were to start a business so it would be to create a product that would benefit the lives of not only myself but other people. I would like to identify common problems that other people are having and come up with a solution that makes their lives more convenient. My business concept, SeatEats is an example of what I strive to accomplish as it would help to eliminate a common issue many people are facing but don't particularly acknowledge too often, long waits at food vendors at public events.

2)    What I’m offering to potential customers is a product that’ll enhance the gameday experience, movie-watching experience, concert experience, or any public-venue event experience. My product, the SeatEats app, is a food delivery app that will allow those who are attending some sort of show at a stadium or large theater the ability to order food from their phone and someone who works at the food vendor they ordered from will deliver it directly to their seat. 

3)    My target audience consists of a wide range of demographics. People of any age, race, gender, income, education level etc. would use this app as many different kinds people attend large-venue events such as sports games, concerts, plays, festivals, or movies. This product would be popular amongst the Gen Z and young millennial age cohorts as they are the most familiar with food delivery apps but my product would be designed to be user-friendly so that anybody is capable of using it with ease. I’m offering my product to these customers because they don’t want to get up to get food from the concessions because of long lines and not wanting to miss their shows. This product can also benefit those with disabilities that hinder their ability to get up and get their own food.

4)    Customers would want to use my product because they want the convenience of being able to order food from their seat and having it delivered to them. It's common already for people to order food from delivery apps and websites to their homes so that same concept can be made with stadiums and theaters with a Grubhub-esque service.

5)    What sets me apart from everyone else is being able to take an existing concept and expanding to a broader market that no one else thought of before. The concept of food delivery apps isn’t new but the ones that are being used and are popular such as DoorDash and Grubhub, are mainly for personal use. Many people have complained about long wait lines or not wanting to leave a show to get food, but nobody has come up with the idea of a food-delivery app that’s inclusive of all public-venue events. Being able to take advantage of this opportunity is what sets me apart from everyone else.

I believe my elements fit together well. One aspect of my concept that is weaker or an area of concern is my Adobe and animation experience. My technical skills don't extend to coding or extensive software engineering. To counter this, I would have start gaining experience within these areas or build a team with individuals that do have experience in these skills as not every great business concept is a solo project and would succeed better with an effective management team. The feedback I gained from the first Idea Napkin was overwhelmingly positive. Comments mentioned how they liked how my product would target a broad range of demographics and taking advantage of an existing concept and expanding the benefit of added convenience to other markets. One suggestion I did receive was to list specifics for who my target audience would consist of. How I incorporated this into this Idea Napkin was by firmly stating that this product would target wide demographics but become the most popular amongst millennials and Gen Z generations since they are more knowledgeable about food delivery apps than older generations and would be the most familiar with this service.