11A – Idea Napkin No. 1

1)    My name is Bernard Bynum and I am a first-year Marketing major. My skills include certified proficiency in various Adobe products and animation software. I don’t have big aspirations to start a business so soon but if I were to start one, my goal would be to create a product that would benefit the lives of not only myself but other people. I would like to identify common problems that other people are having and come up with a solution that makes their lives more convenient.

2)    What I’m offering to potential customers is a product that’ll enhance the gameday experience, movie-watching experience, concert experience, or any public-venue event experience. My product is a food delivery app that will allow those who are attending some sort of show at a stadium or large theater the ability to order food from their phone and someone who works at the food vendor they ordered from will deliver it directly to their seat.

3)    My target audience are those that attend large-venue events such as sports games, concerts, plays, festivals, movies etc. I’m offering my product to these customers because they don’t want to get up to get food from the concessions because of long lines and not wanting to miss their shows. This product can also benefit those with disabilities that hinder their ability to get up and get their own food.

4)    Customers would want to use my product because they want the convenience of being able to order food from their seat and having it delivered to them.

5)    What sets me apart from everyone else is being able to take an existing concept and expanding to a broader market that no one else thought of before. The concept of food delivery apps isn’t new but the ones that are being used and are popular such as DoorDash and Grubhub, are mainly for personal use. Many people have complained about long wait lines or not wanting to leave a show to get food, but nobody has come up with the idea of a food-delivery app that’s inclusive of all public-venue events. Being able to take advantage of this opportunity is what sets me apart from everyone else.

10A – Elevator Pitch No. 1

I apologize if you can't see well with it being outside. It was the only "quiet" place around my dorm to do so. Also I'm open to other suggestions for app names other than "SeatEats" 

9A – Testing the Hypothesis, Part 2

Interviews

1)    The first person I interviewed liked the idea of a food delivery app for stadiums or event venues. He would like the added convenience of ordering food from his phone and having it delivered to his seat.

2)    The second person I interviewed was not in favor of the idea. She said that she doesn’t like food vendors from stadiums and movie theaters anyways because she finds them to be overpriced and poor quality and wouldn’t waste her time or money to order the food from the app.

3)    The third person I interviewed also liked the idea. She was in a bad accident months ago that left her confined to a wheelchair and she said that going to get food during sports games, movies, or festivals is a major challenge for her so this app can benefit her specifically as well as others with physical disabilities.

4)    The fourth person I interviewed liked the idea as well. He doesn’t like to order a lot of food when regularly ordering at these vendors because of long wait times so he says this app would allow him to order comfortably from his seat and order big trays of food that he would like to eat.

5)    The final person I interviewed also liked the idea. He mentioned that he worked at a food vendor at the Rays stadium over the summer and saw how impatient people can get while waiting in line for food and how this delivery app can ease this issue. He can see how this app can fix the same issues at other public venues.

Inside the Boundary	Outside the Boundary
Who is in: People who would like to order food while attending a public venue event such as a sports game, a movie, or a festival.	Who is not: People that don’t like to order food while at a public venue event.
What the need is: The need is to make the lives of those who go to stadiums or theaters more convenient so they’re able to order food without having to get up from their seats.	What the need is not: This product is meant to target those who want to order food but don’t want to leave their seats. If a person doesn’t like to eat food from these vendors, then this product is not for them.
Why the need exists: The need exists because people don’t want to wait in long lines and possibly miss their show. The need also exists because some people may find it’s physically difficult to get up from their seat and wait in those lines.	Alternative explanation: Another explanation could be that they don’t want to waste money on additional delivery fees for food that isn’t good enough quality so why bother using the app when you can get the food yourself or eat somewhere else.

8A – Solving The Problem

My opportunity is to create a product that eliminates the issue of people opting to not eat at the stadium food vendors at large stadium events due to long lines and not wanting to leave their seats. The solution to this issue is to create an app that’s similar to Postmates and Uber-Eats but for large venue events. An app where you can submit an order from your seat with your seat number included that is sent to the designated vendor they’ve ordered from and a delivery person is sent to the seat of the person who made the order. This will give attendants the convenience of ordering from their seats instead of going when the lines are the longest at halftime for a sporting event or during the game. This app would also provide the benefit to those with certain physical disabilities that hinder them from going to the vendors on their own. The main popular use of this app would be during sporting events but this app can also be branched out to other stadium events such as concerts, entertainment shows,  or even at movie theaters. By being more inclusive of all types of stadium-sized events instead of only for sports, it would differentiate this product from other potential ideas and opportunities being pursued. I think this product would be successful because it highlights the culture of convenience we see today.