1)
My name is Bernard Bynum and I am a
first-year Marketing major. My skills include certified proficiency in various Adobe
products and animation software. I don’t have big aspirations to start a
business so soon but if I were to start one, my goal would be to create a
product that would benefit the lives of not only myself but other people. I
would like to identify common problems that other people are having and come up
with a solution that makes their lives more convenient.
2) What I’m offering to
potential customers is a product that’ll enhance the gameday experience, movie-watching
experience, concert experience, or any public-venue event experience. My product
is a food delivery app that will allow those who are attending some sort of
show at a stadium or large theater the ability to order food from their phone
and someone who works at the food vendor they ordered from will deliver it
directly to their seat.
3)
My target audience are those that attend large-venue events such
as sports games, concerts, plays, festivals, movies etc. I’m offering my
product to these customers because they don’t want to get up to get food from
the concessions because of long lines and not wanting to miss their shows. This
product can also benefit those with disabilities that hinder their ability to
get up and get their own food.
4)
Customers would want to use my product because they want the convenience
of being able to order food from their seat and having it delivered to them.
5) What sets me apart from
everyone else is being able to take an existing concept and expanding to a
broader market that no one else thought of before. The concept of food delivery
apps isn’t new but the ones that are being used and are popular such as DoorDash
and Grubhub, are mainly for personal use. Many people have complained about
long wait lines or not wanting to leave a show to get food, but nobody has come
up with the idea of a food-delivery app that’s inclusive of all public-venue events.
Being able to take advantage of this opportunity is what sets me apart from
everyone else.
Hi Bernard,
ReplyDeleteI really enjoyed reading your blog and think that your marketing background could help you a lot in expanding the knowledge and reach of your service. I also liked how you mentioned that you are taking an existing concept and using it to reach more people. Food delivery has already been established as a popular service for convenience and adding it to the large venue crowd is smart. Also, people do not want to miss out on the entertainment they payed a lot of money for and a few extra dollars in delivery fees is not going to be the deal breaker.
Hi Bernard,
ReplyDeleteI believe that with your skills you can create content to promote awareness for your product maybe you don't have business skill but marketings skills are a big assets in today's market job. For the target audience you have to say something more alone the lines of who are the people that your are trying to market you product. For instance, age, gender ,income, education level etc. This is call market segmentation and it broke down in 4 parts but I believe for this assignment you only need it psychographics and demographic. I like that you are offering convenience and easy delivery for your product. The quality that impress me the most about your product/service was that you are taking advantage of a market that I have not seen yet develop which makes it unique. Good job!
Bernard,
ReplyDeleteI believe that your background in marketing and technological skills can be of good use in creating your app and expanding your idea. I think mentioning the various backgrounds of people this app would positively benefit, such as those not willing to miss an event and those who are disabled, strengthens your argument for why the app would be successful. While food delivery has been a large business for a while now, this approach is unique and tends to an audience not previously addressed.