7A – Testing the Hypothesis, Part 1

Opportunity- Those who attend sporting events are not eating food and drinks from the stadium vendors because of the long wait lines. A stadium food delivery app can help that.

• ·     Who: People attend a large sporting event.
•       What: Not getting food or drinks from the stadium vendors.
•     Why: They’re either too lazy and don’t want to miss any game time or because the lines are too long.

Hypothesis

·      Testing the who: During the 2019 NFL regular season, 16.67 million fans were reported to have attended NFL games with the average attendance being over 66,000. A lot of these attendees will most likely share the same unmet need because they don’t want to miss the game and the lines get too long at halftime. All of the NFL stadiums also share the unmet need of not offering a food delivery service to each seat similar to Postmates.

                      

·      Test the what: Food delivery apps such as Postmates, Grubhub, and Uber Eats exist and there have been discussions before about creating an app similar to these specifically for food vendors at sports stadiums. There would have to be a way for the major sports organizations such as the NFL, NBA, MLB etc. and the stadiums to come to an agreement about the full nature of the apps.

·      Testing the why: There are a variety of reasons as to why this is still an unmet need. People are lazy and don’t want to get up to get a food or beverage. Halftime is the only time you can get food without missing the game, but this is when the lines are the longest and people don’t want to wait in these lines. There are people with certain disabilities that make it difficult or unable for them to get their own food. Sports organizations also have been unable to an agreement about the approval of an app most likely due to reasons about licensing.
 

Interview 1- Jadon P.

Jadon was interested in this product and wanted to learn about how this app can benefit those with disabilities. He goes to football and baseball games with his grandfather but because his grandfather is in a wheelchair, he’s unable to get food for himself and Jadon doesn’t want to get food during the game or halftime so his grandfather isn’t left alone.

Interview 2- Octavia L.

Octavia was interested in the idea of this product but a bit skeptical. She was skeptical as to how the app and the organization that runs the app would protect her privacy regarding her ticket information and the information on her credit cards that she would use to purchase the food.

Interview 3- Max R.

Max wasn’t too fond of the idea of this product. He said he doesn’t necessarily like stadium food and would rather get something to eat elsewhere either before or after going to a sporting event. He would only use the app if the stadium had good-quality food and beverages.

Interview 4- Logan W.

Logan was in favor of the idea of this product. He mentioned that he regularly uses Postmates and he would love to see stadiums develop an app similar with the food vendors. Whenever he attends at a football game, he says he frequently waits in long lines at halftime and would get back to seat several minutes after a game has resumed.

Interview 5- Sam B.

Sam was also skeptical of the idea. She talked about how stadium food and drinks can be overpriced and add on top of the possibility of a delivery fee being added, she doesn’t want to spend a lot of money on food being delivered. She said she would be interested in the product if the cost of food and the delivery fees weren’t overly expensive.

Summary

 After conducting my five interviews on their opinions about the idea, I conclude that I got mixed reviews. Some were interested in the product and some were skeptical. I was surprised to get a variety of different reasons as to why 3 people mentioned they were skeptical. I hadn’t thought about the issues of privacy, delivery fees, and overall quality of food until those who I interviewed those who mentioned them. These would be important feedbacks to get keep note of to develop a better product.